Unlocking Mobile Marketing Success: A Google Analytics Deep Dive for Mobile Notaries
Mobile marketing is the lifeblood of modern businesses, and
as a Mobile Notary Public, you can harness its power to grow your clientele and enhance your services.
Originally posted to notaryceo.wordpress.com by Kitsie Ferguson 9.30.2023
Mobile marketing is the lifeblood of modern businesses, and as a Mobile Notary Public, you can harness its power to grow your clientele and enhance your services. Imagine you are the marketing guru for Company ABC, and you've just launched a mobile marketing campaign to promote a new widget. In this blog post, we'll delve into a real-world Google Analytics report to decipher what it says about the effectiveness of your mobile marketing strategy.
The Google Analytics Snapshot
Users and Sessions
From June 3rd through June 7th, there were a total of 4 sessions on your website, with 3 users making those visits. This is a crucial starting point as it gives us an initial glimpse into the campaign's reach and user engagement (YouTube, 2013). In the future, when more data is present, this information will key you in to when your marketing message needs to be tweaked for specific markets (Google Analytics, 2013), or possibly rotate your focus specifically to new or returning targets (Google Analytics, 2013).
Bounce Rate
The bounce rate during this period was a concerning 75%. But what does this metric really mean for your mobile marketing efforts? It reflects the percentage of users who visited your website but left without engaging further (Quru, 2021). A high bounce rate suggests that visitors may not be finding what they're looking for or that your landing pages aren't enticing enough (YouTube, 2013).
Pages Per Session and Session Duration
On average, users viewed 1.25 pages per session, and the average session duration was 27 seconds. These numbers indicate that the engagement level might need improvement (YouTube, 2013). Visitors aren't exploring your site deeply, and they are spending a relatively short time on it. This information can be utilized to improve engagement on the pages most visited, and provide content which encourage users to delve deeper.
New Sessions
Out of the total sessions, or page visits (Quru, 2021), 75% were reported as new sessions. This statistic is essential as it tells you that a significant portion of your traffic during this period consisted of first-time visitors. It's a positive sign, suggesting that your mobile marketing campaign attracted new eyes.
Device Information
The Google Analytics report All Web Site Data also reveals that on June 2nd, a session from an Apple iPhone was recorded. This is a crucial piece of information as it shows whether or not your mobile marketing campaign is effectively reaching users on mobile devices (YouTube, 2013). In this situation, we see that the iPhone had a 1 page session, with a recorded duration of 0 seconds. We can then infer two things; either this particular content was not relevant to the user, or your page is not, in fact, mobile friendly to iPhone users. Unfortunately, there is not enough data at this time to make a definitive determination.
Goal Conversion
Lastly, the report mentions a goal named "What's going on with Kim?" with a 0% conversion rate, no goal completions (Quru, 2021), and a value of $0.00. While this specific goal might not directly relate to your mobile marketing campaign for the widget, it highlights the need to set and track meaningful goals that align with your campaign objectives (Quru, 2021). Furthermore, if you're using paid ads to bring people to your campaign, then you can easily determine from this analytic whether the goal value is exceeding the cost of pay per click ads from this report.
Unlocking Insights for Mobile Notaries
Now that we've dissected the Google Analytics data, let's explore how Mobile Notaries can learn from this to improve their own marketing strategies.
Photo by Dominika Roseclay on Pexels.com
Understanding User Behavior
Mobile Notaries, just like any business, should pay attention to their website's bounce rate. A high bounce rate indicates that potential clients are leaving your site quickly; either they're not finding what they need, or your page is frustrating to use. Consider revising your website's content, layout, or navigation to make it more user-friendly - especially for mobile devices.
The pages per session and session duration metrics offer insights into how deeply visitors are engaging with your site. In the case of the widget campaign, these numbers suggest that users might need more compelling content or clearer calls to action. For Mobile Notaries, it's vital to ensure that your website provides valuable information in language your customers use, and guides potential clients through your services effectively.
Targeting Mobile Users
In our case, the presence of an Apple iPhone in the data underscores the importance of optimizing your website for mobile devices. In today's mobile-driven world, Mobile Notaries must ensure that their websites are mobile-responsive and provide a seamless experience for users on smartphones and tablets.
Setting Meaningful Goals
While "What's going on with Kim?" might not be relevant to your services as a Mobile Notary, it illustrates the importance of defining and tracking goals that align with your business objectives (Quru, 2021). Set specific goals such as "Increase client inquiries by 20% in three months" and use Google Analytics to monitor progress toward achieving them.
Leveraging Demographics and Geography
Unfortunately, the data provided doesn't delve into demographics or geography. However, Mobile Notaries can utilize these aspects in their marketing efforts. For example, understanding the age, gender, search phrases, and location of your audience can help tailor your services and content to better meet their needs.
Refining Your Mobile Marketing Strategy
As a Mobile Notary, you can draw inspiration from Company ABC's mobile marketing campaign to promote your own services effectively. Consider implementing push notifications, pull strategies (like targeted email campaigns), and in-app strategies (if you have a mobile app) (Khorev, 2023). Set up a free Google Analytics account (Google, n.d.), and start tracking the effectiveness of these strategies to refine your approach over time.
Conclusion: The Path to Mobile Marketing Success
In the fast-paced world of mobile marketing, understanding the data is key to optimizing your strategies. The Google Analytics report provided valuable insights into the effectiveness of Company ABC's mobile marketing campaign for their widget.
As a Mobile Notary Public, you can apply these lessons to enhance your own marketing efforts. By closely monitoring user behavior, targeting mobile users, setting meaningful goals (YouTube, 2013), and refining your strategy, you can unlock the full potential of mobile marketing and grow your business.
Remember, mobile marketing is not a one-time endeavor; it's an ongoing journey of adaptation and improvement. Embrace the power of data, and you'll find yourself on the path to mobile marketing success, just like Company ABC.
Keywords: Mobile marketing, Google Analytics, bounce rate, user behavior, mobile optimization, goal setting, demographics, marketing strategy, Mobile Notary Public.
References
Google. (n.d.). Wlecome to Google Analytics. https://analytics.google.com/analytics/web/provision/?authuser=1#/provision
Khorev, M. (2023, June 14). 12 effective digital marketing tactics and strategies in 2023 and beyond. Mike Khorev - SEO Consultant. https://mikekhorev.com/12-effective-digital-marketing-tactics-strategies
Quru. (2021, January 7). The ultimate glossary of web analytics. https://www.quru-analytics.com/en/blog-news/the-ultimate-glossary-of-web-analytics
YouTube. (2013). Digital Analytics Fundamentals - Lesson 5.2 Audience reports. YouTube. Retrieved September 30, 2023, from https://www.youtube.com/watch?v=ORrYEEH_KPc.
